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No. 011 · Habits · 2 min to apply ★ 4.2 editor’s rating

Write if-then plans

Intentions fail. Triggers work.

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Why it works

Most goals fail in the gap between deciding and doing. “I’ll exercise more” leaves the when and where open, so every day you have to decide again, and every day you can decide not to.

An if-then plan makes that decision once, in advance. The cue does the remembering for you, and the action starts almost automatically.

The more precise the cue, the better it works. “After lunch” is weak. “When I put my plate in the sink” is strong.

How to use it

  1. Pick a cue that already happens every day

    Pouring coffee, sitting on the train, closing your laptop. It has to be reliable and specific.

  2. Write the rule down

    Use the exact format, with a time or place and one small action.

    “When I pour my morning coffee, I will open the draft.”
  3. Keep the action tiny

    The plan only has to start the behavior. Once the draft is open, you’ll usually keep going.

Where it comes from
Psychologist Peter Gollwitzer called these implementation intentions. A review of 94 studies by Gollwitzer and Sheeran found they reliably improve follow-through on goals.
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